What is a Term? Term[turm]noun1.The Term is the length of time a specific insurance Policy is effective. This feature is most commonly found in life insurance, where the Policy is only good for a specific length of time, or “term” of a person’s life. Share | Have A Question About This Topic? Name Email Address Message Thank you! Oops! Related Content If a Tree Falls This handy video helps you stay prepared in case a fallen tree has damaged your house. Side-by-Side: Insured vs. Uninsured Here's what happens if your small business has an accident and you're not insured. Long-Term-Care Protection Strategies The chances of needing long-term care, its cost, and strategies for covering that cost.